Market Research

You can’t position what you don’t understand. Market research is how you stop guessing about who your customer is, what they actually care about, and what they’re really comparing you against before they buy.

A lot of market research projects today produces a hundred-page PDF nobody reads and a marketing plan nobody changes because of it. I run mine differently. Tight scope, real conversations, real synthesis. The goal is one document that gives you a clearer picture of your buyer, your competitive position, and the specific things to do about both. Done well, it changes your messaging, your offer, your pricing, and your roadmap. Done badly, it sits in Notion forever.

What good research actually answers

Research work starts with the decision the research is supposed to support. Not a vague “understand our market” brief, but a specific question. Should we raise the price? Which segment should we double down on? What’s blocking this funnel? Every interview, every survey, every analysis is built to answer that question. Anything that doesn’t gets cut from scope before we start.

Then I run the mix that fits. In-depth interviews when the question is about why and how. Quantitative surveys through Attest or Quantilope when we need scale and statistical confidence. Competitive teardowns for positioning. Social listening through Brandwatch where the volume is in public conversation. And synthesis through Claude or ChatGPT where it speeds up pattern-finding without making things up. The deliverable is always a short, decision-ready document with a clear recommendation, not a research dump.

In-depth customer interviews with full transcripts and synthesis

Quantitative surveys when we need to validate at scale

Competitive and positioning teardowns

A short, decision-ready report, not a hundred-page PDF