Email Marketing

Email is the only channel you actually own. Everything else, you’re renting. When a platform changes the algorithm, your reach drops. With email, the only person deciding whether your message gets seen is the person who already gave you their address.

Most email programmes I look at are running on autopilot in the worst way. Welcome flow set up two years ago and never touched. Broadcasts that go to everyone whether they care or not. Open rates below twenty percent that nobody questions. I rebuild email so it actually does what it’s supposed to: hold attention, build trust, and quietly compound revenue between every other marketing effort. The work is unglamorous. The results show up in the only metric that matters, which is repeat purchase.

What email that gets opened and clicked actually looks like

Email work starts with the customer journey, not the calendar. Before I write a single broadcast, I want to know what your subscriber is supposed to feel, know, and do at each stage. New subscriber. First purchase. Repeat customer. Lapsed. Each one needs its own sequence, its own tone, and its own offer. A blanket weekly newsletter that ignores all of that is exactly why your open rates are flatlining.

Then I build inside whatever platform fits. Klaviyo if you’re on Shopify and care about ecommerce-grade flows. HubSpot if email is part of a wider CRM motion. ActiveCampaign or Brevo where budget and flexibility matter more than brand. Deliverability gets handled properly with SPF, DKIM, DMARC, and warmed sending domains, because the best email on earth doesn’t help you if the inbox never sees it. And AI gets used for subject line testing and personalisation, not for writing the whole thing.

Lifecycle flows that match each stage of the customer journey

Klaviyo, HubSpot, ActiveCampaign, Brevo, picked on fit

Deliverability set up so the inbox actually gets your messages

AI for testing and personalisation, not for sounding like everyone else