Call Us: +14379747487
Call Us: +14379747487
Ads
Today, a lot of the ad accounts I audit aren’t failing because the targeting is wrong. They’re failing because the creative is forgettable, the funnel behind it leaks, and the team is judging the campaign by impressions instead of revenue.
Paid ads in 2026 are mostly AI doing the targeting and bidding for you. Meta’s Advantage+, Google’s Performance Max, the whole platform stack now optimises automatically toward whatever signal you feed it. The lever has moved. It’s not in the audience builder any more, it’s in your creative, your offer, your tracking, and the funnel pages the ads send people to. That’s where I work. I don’t run ads in isolation. I run the whole system the ads depend on.
What ads that don't just burn budget actually look like
Ads work starts with a question most agencies skip: is the offer worth running ads to in the first place? If the landing page doesn’t convert organic traffic, paid traffic won’t save it. So I look at the funnel before the campaign. The offer, the landing page, the follow-up sequence, the tracking. Every leak fixed before a pound goes through Meta or Google.
Then I build the creative volume the platforms now need to do their job. Multiple hooks, multiple angles, multiple formats, tested against each other on small budgets before anything scales. Server-side tracking so the signal back to Meta and Google is actually clean. And a reporting layer that shows cost per booked call and revenue per pound spent, not just CTR and CPM. Performance Max and Advantage+ will optimise toward whatever you give them. The job is to make sure what you’re feeding them maps to revenue.
Funnel and offer audit before a single pound goes to ads
Creative testing built for AI-driven platforms
Server-side tracking so Meta and Google get clean signal
Reporting that shows revenue, not just clicks
Client Stories
Hear From
Customers
Real founders. Real spend. Here’s what they had to say once the campaigns started paying back.
We were spending eight grand a month on Meta and couldn't tell you if any of it worked. Seun rebuilt the tracking, fixed three things in the funnel, and the same eight grand is now bringing in three times the bookings.
Ryan Carter
Founder of Reisty App
He spent the first two weeks not running a single ad. He audited the offer and the landing page first. Annoying at the time. Made all the difference once the budget went back on.
Liam Parker
Directot at Nova Labs
Performance Max wasn't working for us. Then Seun fed it the right feeds and the right creative volume and suddenly it was. The tool was fine. The setup was the problem.
Ava Bennet
CEO at Orbit Studios
We cut our ad spend by a third and grew revenue. I still don't fully understand how, but the dashboards show what they show.
Noah Turner
Founder of Ember Media
Get A Free Strategy Call
Most businesses don’t need more tactics. They need someone to look at the whole picture and figure out what to do next. That’s the call. If we’re a fit, we’ll talk about working together. If not, you still leave with a clearer view.